You found the car. You agreed on the price. You sat down to sign, and suddenly the numbers looked a lot higher than you expected.
Sound familiar? You are not alone. In today’s market, buyers are facing more surprise costs at the dealership, and recent tariffs are making this trend even worse.
Here’s what’s happening, and what you can do to protect your wallet.
Tariffs Are Giving Dealers More Leverage
Since early 2025, new auto tariffs of up to 25 percent have disrupted vehicle pricing and supply chains. Imported cars and many auto components now cost more for manufacturers and dealers alike.
Dealers are trying to maintain their profit margins in this volatile market. One of the ways they do this is through added fees, many of which buyers do not see until the final paperwork.
According to MarketWatch, 71 percent of used car buyers now report encountering surprise fees, with an average extra cost of $640. This includes VIN etching fees, dealer protection packages, “market adjustment” charges, and more. That is not Before U Trade!
The FTC CARS Rule Rollback Changes the Game
In January 2025, federal enforcement of the FTC CARS (Combating Auto Retail Scams) rule was nullified. That rule would have required dealers to disclose all fees upfront in advertising and online listings.
With that protection now removed, some dealers are taking liberties with how they present pricing, leading to more surprise costs at the closing table.
Common Surprise Fees to Watch For
Here are a few of the most common add-ons to be aware of:
- VIN etching fee — often $200 to $400 for a service that can cost less than $30 if done yourself
- Dealer prep fee — charged on new and used cars for basic cleaning and inspections
- Protection packages — tire, fabric, paint, and key protection plans that are often optional
- Market adjustment fee — a purely dealer-set markup based on perceived demand
- Administrative or documentation fees — while some are legitimate, others are inflated
How Buyers Can Stay Protected
You are not powerless in this process. Here are a few steps to help keep surprise costs in check:
- Request out-the-door pricing in writing — this should include all fees, taxes, and registration
- Inspect the contract carefully — do not be afraid to take your time before signing
- Question every fee — ask if it is required, negotiable, or can be removed
- Walk away if needed — there are always other vehicles and other dealers
The earlier you ask about fees, the less likely you are to face unpleasant surprises later.
How Dealers Can Build Trust in Today’s Market
It is not just about protecting buyers, transparent pricing is a smart strategy for dealers too. In a time when trust is harder to earn, the dealers who lead with clear and honest pricing will stand out.
Buyers talk. They leave reviews. They tell friends. Transparency now creates long-term loyalty and referral business.
The Bottom Line
Tariffs and market uncertainty have created an environment where surprise fees are on the rise. But informed buyers can still shop with confidence.
Remember, the price you see should be the price you pay. When in doubt, ask questions, slow down the process, and do not be afraid to walk away.
And if you are looking to sell your current vehicle quickly and easily, without the games or surprise fees, Before U Trade is here to help. Get a fast, no-obligation offer online today and see why more sellers are choosing us as their trusted car buyer.
